Pool builder marketing in Miami, FL
Short answer
Aqua Expand books qualified in-home estimates for pool builders in the Miami area from Facebook and Instagram ads. We take one pool builder per service area, so ask whether your part of Miami is still open. Aqua Expand charges $150 to $200 per qualified in-home appointment, and you pay it once you have met the homeowner. Nothing is charged up front and there are no long-term contracts. Ad spend is paid directly to Facebook and Instagram.
The Miami pool market
Miami ranked second for the share of homes with a pool, 30.6%, in a 2021 analysis of the 50 largest US cities.
We cover Miami, Coral Gables, Pinecrest, Kendall, Miami Beach, Fort Lauderdale, Weston and Pembroke Pines.
What is different about a Miami pool project
| Swim season | Year-round, so there is no off season for homeowners to plan around. |
|---|---|
| Ground | A high water table and limestone bedrock shape pool engineering across South Florida, so homeowners expect builders to explain how they handle groundwater. |
| Rules | Miami-Dade and Broward apply strict hurricane building codes, which matter for pool enclosures and nearby structures. |
| Properties | Waterfront homes, condo and townhome communities and HOAs each have their own rules. |
What we would ask Miami homeowners
Every inquiry is checked on budget, timeline, yard access, decision makers, HOA and permits, and build type before it reaches your calendar. How qualifying works. For Miami we would add:
- Is the property in a flood zone or on the waterfront?
- Is a screen enclosure part of the plan, and has the wind rating been considered?
- Does an HOA or condo association need to approve the project?
Results from other markets
We haven't published a Miami case study yet. Here is what builders in other markets have seen, and it doesn't guarantee the same in Miami:
- Elias, a general contractor in Phoenix, AZ: 15 in-home appointments in the first 30 days, on projects from $40K to $230K, after spending $23,000 with another marketer for 0 appointments.
- Adrian, Total Build and Remodel in Temecula, CA: 15 to 20 in-home appointments a month on projects from $90K to $450K, after a web and SEO agency produced 0 appointments.
- Steve H., a general contractor in Sarasota, FL: 3 contracts worth $200K in the first 3 weeks, from $1,500 in ad spend.
Read the case studies. On the strategy call we give you a realistic range for Miami.
How Aqua Expand works with Miami builders
Facebook and Instagram ads inside your real drive radius, built from photos of your finished pools. Automated follow-up within minutes, qualification, and a booked in-home appointment on your calendar. How it works.
Aqua Expand charges $150 to $200 per qualified in-home appointment, and you pay it once you have met the homeowner. Nothing is charged up front and there are no long-term contracts. Ad spend is paid directly to Facebook and Instagram.
We're selective about who we work with, and we take one pool builder per service area. Once you're closing jobs from the campaigns, we look to build a long-term partnership.
Want to know if your part of Miami is open? Book a strategy call. See the numbers first with the pricing calculator, or compare pay per appointment with a retainer.
Nearby markets
Questions Miami pool builders ask
Is Miami still open for a pool builder?
Aqua Expand takes one pool builder per service area. Book a strategy call and we will check whether your part of Miami is still open before you decide anything.
When should Miami pool builders start advertising?
Campaigns can run all year because homeowners in South Florida can swim all year. On the strategy call we give you a realistic range for your area.
What do you check before a Miami homeowner reaches my calendar?
Budget, timeline, yard access, decision makers, HOA and permits, and build type. For Miami we would add: Is the property in a flood zone or on the waterfront? Is a screen enclosure part of the plan, and has the wind rating been considered? Does an HOA or condo association need to approve the project?
How much does it cost in Miami?
Aqua Expand charges $150 to $200 per qualified in-home appointment, and you pay it once you have met the homeowner. Nothing is charged up front and there are no long-term contracts. Ad spend is paid directly to Facebook and Instagram. Ad spend starts at $30 a day, and at that level we expect 7 to 10 in-home appointments a month, qualified on budget and timeline.
Find out if your market can support it
20-minute call. We look at your service area and average job size, give you a realistic range of booked estimates, and tell you straight if it isn't worth doing.
No contract for the call. One builder per service area.