Marketing for gunite and concrete pool builders
Short answer
Gunite and concrete pool buyers want a custom pool, so they care about design, features and your portfolio. Show the range of what you've built, expect a longer decision cycle, and qualify budget, timeline and decision makers before the design visit.
What gunite buyers care about
| Design | Homeowners want shapes, steps, benches, water features and finishes that a shell can't offer. |
|---|---|
| Timeline | A concrete build takes longer than a fiberglass install, so patience and clear scheduling matter. |
| Decision | Larger projects often involve both partners and sometimes a landscape designer or architect. |
| Comparison | Buyers look at your portfolio and reviews closely before they commit to a design visit. |
Fixr lists concrete in-ground pools at roughly $50,000 to $90,000, and custom projects with extra features can run well above that. Our client Adrian's appointments range from $90K to $450K.
What to put in the ad
| Photo | Your most distinctive finished builds, ideally at dusk with water features running. |
|---|---|
| Message | Lead with custom design and the type of projects you take on. |
| Offer | A design consultation with a clear next step, such as a layout and a rough price range. |
More on the parts of a good ad: what a good pool builder Facebook ad looks like.
What to qualify before you visit
- Is there a budget range that fits custom concrete work?
- Who else is part of the decision, and can they attend the design visit?
- Are there features planned that affect design, such as a spa, waterfall or outdoor kitchen?
- Does the lot slope or have access limits for excavation equipment?
Every inquiry is also checked on budget, timeline, access, decision makers, HOA and permits, and build type. How qualifying works, and a free scorecard you can use yourself.
How Aqua Expand works with gunite and concrete pool builders
Facebook and Instagram ads inside your drive radius, built from your own finished work. Automated follow-up within minutes, qualification against rules you set, and a booked in-home appointment on your calendar. How it works.
Aqua Expand charges $150 to $200 per qualified in-home appointment, and you pay it once you have met the homeowner. Nothing is charged up front and there are no long-term contracts. Ad spend is paid directly to Facebook and Instagram.
Want to see if your market can support it? Book a strategy call, or look at pool builder marketing by city.
Related
Questions gunite and concrete pool builders ask
What kind of homeowner buys from gunite and concrete pool builders?
Design: Homeowners want shapes, steps, benches, water features and finishes that a shell can't offer. Timeline: A concrete build takes longer than a fiberglass install, so patience and clear scheduling matter. Decision: Larger projects often involve both partners and sometimes a landscape designer or architect.
What should gunite and concrete pool builders qualify before a visit?
Budget, timeline, decision makers, yard access, HOA and permits, and build type. Is there a budget range that fits custom concrete work? Who else is part of the decision, and can they attend the design visit? Are there features planned that affect design, such as a spa, waterfall or outdoor kitchen?
Does Aqua Expand work with this type of builder?
Aqua Expand books qualified in-home estimates for pool builders, and we set the qualification rules around what you build. We're selective about who we work with, and we take one pool builder per service area. Once you're closing jobs from the campaigns, we look to build a long-term partnership.
How much does it cost?
Aqua Expand charges $150 to $200 per qualified in-home appointment, and you pay it once you have met the homeowner. Nothing is charged up front and there are no long-term contracts. Ad spend is paid directly to Facebook and Instagram.
Find out if your market can support it
20-minute call. We look at your service area and average job size, give you a realistic range of booked estimates, and tell you straight if it isn't worth doing.
No contract for the call. One builder per service area.