What does Aqua Expand do?
Aqua Expand is a pool builder marketing and lead generation agency in the United States. It runs Facebook and Instagram ads inside a builder's service radius, qualifies every homeowner on budget, timeline and yard access, and books estimates directly onto the builder's calendar, with one builder per service area.
How do pool builders get more leads?
Most pool builders already generate enough inquiries from referrals, Google and paid social. What separates builders who sign jobs from builders who don't is what happens to those inquiries afterward: whether every one gets worked, qualified on budget and timeline, and turned into a booked on-site estimate. Buying more leads without fixing that step just increases the number you lose.
How much does pool builder marketing cost?
There are two costs. Ad spend is paid directly to Facebook and Instagram, and Aqua Expand charges $150 to $200 per qualified in-home appointment, with nothing up front. At $30 a day in ad spend, expect 7 to 10 in-home appointments a month, qualified on budget and timeline. It scales in a straight line, so $300 a day is ten times that: 70 to 100. Use the slider on the pricing page to see your own numbers.
Is SEO or paid advertising better for pool builders?
They solve different problems. SEO compounds and produces cheaper leads long-term, but it takes six to eighteen months to move in a competitive pool market and does nothing for you this season. Paid social reaches homeowners who weren't actively searching yet, and can be live in under a week. If you need estimates on the calendar this quarter, paid is the lever. Most builders should eventually run both.
How many pool jobs can I expect?
At $30 a day in ad spend, expect 7 to 10 in-home appointments a month, qualified on budget and timeline. It scales in a straight line, so $300 a day is ten times that: 70 to 100. How many of those become signed jobs depends on your close rate and price point. Use the calculator on the pricing page to see what that means for your numbers.
Do I still have to sell the job myself?
Yes. Aqua Expand gets a qualified homeowner with a budget and a timeline into their backyard with you at a scheduled time. Closing the build is still your job, but you do it with people who are ready instead of spending your week on callbacks that go nowhere.
How is Aqua Expand different from other pool marketing agencies?
Most agencies sell you leads and stop. The lead lands in your inbox and whether it becomes a job is your problem. Aqua Expand owns the part in between: contact, follow-up, qualification and booking. You pay for walkthroughs on a calendar, not names on a list.
How quickly can campaigns launch?
Most campaigns go live 3 to 7 business days after onboarding. The main variable is how quickly we get photos of your finished builds and access to your calendar.
Are the leads exclusive?
Yes. Leads are never resold, and Aqua Expand works with one builder per service area, so you are not competing with another client for the same homeowner.
Do you only work with pool builders?
Pools are where Aqua Expand goes deepest: the qualification logic is built around build type, yard access and seasonal timelines. It also works with other home service and construction trades where the same gap exists between an inquiry and a signed job.
